Choice - Our Story Begins With You

Experts in enhancing customer experiences with flexible, secure, and tailor-made financial solutions.

Who We Are

We are a trusted growth partner

Choice was established to make doing business easy and seamless for businesses of all shapes and sizes. We believe in backing the dreamers, the doers and the creators that are shaping the face of tomorrow. And while you’re out chasing your dreams and crushing your goals, you shouldn’t be overwhelmed by complicated processes and outdated technology.

That’s why at Choice, we create simple solutions that take the headache out of payment processing, allowing you to spend more time on what really matters. Don’t let your business run you. Run your business, your way.

Our Mission

“Provide our Agents and Independent Sales Partners a global payment platform that gives them the ability to offer merchants advanced payment technology paired with top notch customer service, so everyone can thrive and grow their business.

We aim to provide the best comprehensive, cutting edge, and integrated payment solutions in the industry.”

Our Values

Integrity and Transparency in all relationships with all stakeholders

Work Ethic to get the right things done, embracing optimism and reliability

Client Satisfaction achieved by serving them with an emphasis on quality and productivity

Partnership among members, who participate in the results that are generated

Reinvestment of results for the development of new technology and improvement of current systems

Choice Merchant Leadership

Cindy Gamble O’Neill

Chief Executive Officer

Transformational leader with a stellar reputation for delivering innovative and client-focused payment solutions, as well as building strong, accountable teams and strategic partnerships.

Ken Allen

Chief Operating Officer

Seasoned executive with success leading strategy through execution, re-inventing products, solutions, platforms and teams to compete and lead in challenging markets.

Allie Bast

Chief Product Officer

Recognized as an industry expert in payments innovation and implementation across the FinTech landscape, building a proven track record for accountability and excellence in execution.

Jim Black

SVP Business Development

Experienced executive with a track record of success in the credit card processing industry and reputation for building strong relationships throughout the payments landscape.

Ray Kenney

SVP Business Development

Business advisor, mentor, & leader in the financial tech industry. With more than 20 years of experience helping businesses succeed & grow.

Daniel Sayad

SVP of Sales

Leverages his extensive experience in payment processing to deliver world-class services, agent relationship programs and unmatched approval ratios to foster strong partnerships that drive growth for our clients.

Fabio Delfino

Director of Finance

12 years of experience in multinational companies specializing in investment analysis, strategic planning, and business reporting. He is a collaborative leader.

Our history

From its inception in 2008, Choice has only grown to become one of the leading payment service providers, offering omni-channel solutions for a variety of businesses. Here’s our story.


Launch of The Choice Brand


Choice Registers with Visa and Mastercard; Expands Nationwide Program


Choice Establishes Funding and eCommerce


Choice Named in the INC 5000


Choice Launches In-House POS System


Choice Welcomes Nexa Equity and Acquires Direct Payment Consultants


Choice Initiates Major Investments in Leadership, Talent and Technology

Our Customer Stories

This is What We Do

Learn how we service companies in a variety of industries to build strong and positive relationships with customers around the globe.

With us, the choice is always yours. Don’t want to be overloaded with features and pay for things you’ll never use? We listen to you to build out a solution made just for you.

Need something that we don’t offer yet? We’ll work quickly to build out a solution that fits your needs.

Overwhelmed by the number of tools you need to run your business and tired of jumping between them? With the Choice custom dashboard, you’ll have an omnichannel solution with built-in integrations so you can manage your business easily all from one place.

Flexible Payments

Accept payments anywhere, any way

Easy & Convenient System

Manage your business all in one place

Tailor-made Solutions

Customize your features to fit your needs.

Omnichannel Solutions

Enjoy a seamless experience.


We Offer 24/7 Customer Support

At Choice, we are dedicated to going the extra mile to not only meet but surpass your expectations every time you need us.

We’re available around the clock and always honor your time to make sure we get you the answers you need when you need them.


Our testimonials serve as a platform to establish how our customers have benefited from our vast array of products and services.

I’ve been using Choice for a few years now. They offer a few different services and are very responsive when I call them. My rates are competitive with other companies, and they just offered a free terminal upgrade for the EMV chip, which is great. They know their stuff and I would highly recommend them.

Adam J.

I recently opened a CC processing account with Choice and now I’m able to accept all currencies and since doing this, my profit margin has increased drastically. I also took advantage of their in-house product fulfillment center, the software was easily integrated with my shopping cart, no hassle or headache! The whole process was such a seamless setup! Thanks, guys!

Jill I.

Noah’s Arc Foundation is happy to partner with Choice Fulfillment for our Rock Your Drop initiative. Choice helped us launch, manage inventory and fulfillment and create a positive customer experience. They have been
reliable, trusted partners and to bring

Shannon NOAH'S ARC restaurant

I own a local hardware store and wasn’t looking for a new processor however a rep came into my store and we talked a little about how to increase my ROI by switching to Choice. I was certainly open to this conversation. The proof was in the pudding. They were able to seamlessly get me out of my current contract and in the next quarter, I was able to save my business an average of 250 a month. Great people to work with, highly recommend!

Corey G.

I would like to express my gratitude to Choice and their hard-working and dedicated team. I am a satisfied customer for 5 years and they have been wonderful to work with since commencing. They offer a variety of merchant services and business funding options with competitive rates and pricing while delivering exceptional customer service. I look forward to continuing our working relationship for many years to come, and I highly recommend Choice!

Elias S

Choice is a great team and asset to my portfolio of business. They are very responsive to any issues that either I have or rises with my accounts. They truly take care of their clients while making sure we stay ahead of the competition. Thanks!

Ian F.

After working in the merchant service field for 15 years I have to say I am so grateful for this company. It is great to have the confidence when selling to know you have people that back you up. From having a responsive agent manager to the knowledgeable staff that I can always reach I know I can depend on everyone to make me look great!!! While a still have a portfolio with one of my other companies, I live in fear and anxiety they will not respond to my clients…..or even me. Wish I could move everything over to Choice! I have a variety of tools including POS, terminals, and mobile apps that can address any of the new technology my customers want. I receive an excellent percentage from my fact, 10% more than my other processing partner. I see a new portfolio blooming! Thank You Choice!!!

Peggy M

I’ve used several merchant processors and by far Choice has been the most transparent, and fair. Before using Choice, I had a separate company handling fraudulent charges and because of that, it took longer to fight, many times I would lose the case. They have their own department that handles charge-back mitigation which is a huge weight off my shoulders. They are very responsive if I reach out for anything. I love having peace of mind and feel confident knowing Choice is there for me when I need them. 5 stars!!!

Sylvester B.

5 Sars – Rowda V. from Choice has been awesome to work with. She is always available and responds quickly to inquiries. I love her professionalism and willingness to assist us with our clients and transactions. If you are looking for competitive merchant services and great customer service, I recommend Choice. Thank you for your help!

Veronica A

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